Earning money for the use of a student-athlete’s NIL. Examples include being compensated for social media posts, endorsements and appearances.

GENERAL INFORMATION
NIL activity cannot be pay-for-play or an inducement to attend the University of Virginia.
Virginia state law precludes NIL activity that involves alcohol, adult entertainment, cannabis, controlled substances, performance enhancing drugs, drug paraphernalia, tobacco, weapons, and casinos or gambling.
No NIL activity can occur during practice, competition, class or athletic department activities.
You can send an email to nil@virginia.edu.
STUDENT-ATHLETES
You must disclose any NIL opportunity through INFLCR.
No, that would be considered impermissible pay-for-play.
Yes, along as there is quid pro quo and the agreement isn’t pay-for-play or an inducement.
You’re permitted to obtain representation for NIL purposes. The representation cannot pursue professional athletic opportunities or you will jeopardize your eligibility.
Yes, as long as the Director of Licensing authorizes the use of the logo or mark. You may have to pay a licensing fee to use the mark or logo.
Yes, as long as the Director of Licensing authorizes the use of the logo or mark. You may have to pay a licensing fee to use the mark or logo.
BUSINESSES & ALUMS
Businesses have had student-athletes make appearances for them, engage in social media campaigns, market services and products and much more.
No, but there must be compensation in exchange for work performed.
Alums, boosters, etc. cannot communicate with prospective student-athletes about NIL opportunities prior to them enrolling at the University of Virginia.
PROSPECTIVE STUDENT-ATHLETES
Your state law and high school athletic association’s rules must be reviewed to make that determination.
Alums, boosters, etc. cannot communicate with you about NIL opportunities prior to you enrolling at the University of Virginia. Moreover, NIL opportunities cannot be an inducement to attend the University of Virginia.
The University of Virginia has several partners that provide NIL education and resources. Cav Futures is also the official NIL Collective of the University of Virginia.