Earning money for the use of a student-athlete’s NIL. Examples include being compensated for social media posts, endorsements and appearances.
GENERAL INFORMATION
Is there any activity that is prohibited?
NIL activity cannot be pay-for-play or an inducement to attend the University of Virginia.
Are there any industries that are prohibited?
Virginia state law precludes NIL activity that involves alcohol, adult entertainment, cannabis, controlled substances, performance enhancing drugs, drug paraphernalia, tobacco, weapons, and casinos or gambling.
Does the University of Virginia preclude any activity?
No NIL activity can occur during practice, competition, class or athletic department activities.
Who can answer questions about NIL?
You can send an email to nil@virginia.edu.
STUDENT-ATHLETES
What happens when I agree to an NIL opportunity?
You must disclose any NIL opportunity through INFLCR.
Is it permissible for an NIL agreement to be predicated on performance or being on a team?
No, that would be considered impermissible pay-for-play.
It is permissible to enter into an NIL agreement with alums?
Yes, along as there is quid pro quo and the agreement isn’t pay-for-play or an inducement.
Can I have an agent?
You’re permitted to obtain representation for NIL purposes. The representation cannot pursue professional athletic opportunities or you will jeopardize your eligibility.
Is it possible to use logos or marks in my NIL opportunity?
Yes, as long as the Director of Licensing authorizes the use of the logo or mark. You may have to pay a licensing fee to use the mark or logo.
Is it possible to use pictures or videos from INFLCR in my NIL opportunity?
Yes, as long as the Director of Licensing authorizes the use of the logo or mark. You may have to pay a licensing fee to use the mark or logo.
BUSINESSES & ALUMS
How do I enter into an NIL opportunity with a student-athlete?
You can contact student-athletes or their representation about an NIL opportunity. You can find contact information for student-athletes here [link]. You can also present an opportunity to student-athletes here [link].
What are examples of NIL opportunities?
Businesses have had student-athletes make appearances for them, engage in social media campaigns, market services and products and much more.
Is there a minimum level of compensation that must be provided?
No, but there must be compensation in exchange for work performed.
Is it permissible to engage in NIL opportunities with prospective student-athletes?
Alums, boosters, etc. cannot communicate with prospective student-athletes about NIL opportunities prior to them enrolling at the University of Virginia.
PROSPECTIVE STUDENT-ATHLETES
Is it possible to enter into NIL agreements prior to enrolling at the University of Virginia?
Your state law and high school athletic association’s rules must be reviewed to make that determination.
Is it permissible to talk to alums, boosters, etc. about NIL opportunities?
Alums, boosters, etc. cannot communicate with you about NIL opportunities prior to you enrolling at the University of Virginia. Moreover, NIL opportunities cannot be an inducement to attend the University of Virginia.
What NIL resources are available to a student-athlete?
The University of Virginia has several partners that provide NIL education and resources. Cav Futures is also the official NIL Collective of the University of Virginia.