What is NIL?

On July 1, 2021, the NCAA implemented an interim policy that allows student-athletes the ability to earn compensation for the use of their name, image, or likeness (NIL).

[Link to official national policy.]

[VIRGINIA LAW – IF ADOPTED]

Information for Student-Athletes

  • A student-athlete cannot earn NIL compensation unless the student-athlete actually performs work pursuant to the NIL agreement.
  • A student-athlete may use institutional facilities, uniforms/apparel and logo or marks, if approved through the normal review process.
  • Student-athletes cannot earn compensation for their NIL from any person, company, or organization related to or associated with: (1) casinos or gambling, including sports betting; (2) alcohol products; (3) adult entertainment; (4) cannabis, cannabinoids, cannabidiol, or other derivatives; (5) dangerous or controlled substances; (6) performance enhancing drugs or substances (e.g., steroids, human growth hormone); (7) drug paraphernalia; (8) tobacco and electronic smoking products and devices; or (9) weapons, including firearms and ammunition.
  • A student-athlete may use an athlete agent, attorney, financial advisor or other professional service provider for activities associated with NIL opportunities.
  • A student-athlete must disclose all NIL activities to the Compliance Office prior to an agreement being signed and/or executed.
  • NIL activities may not occur while a student-athlete is participating in academic, athletic, or team-mandated activities.
  • A student-athlete may be precluded from engaging in NIL activities that conflict with existing institutional arrangements.

Information for University of Virginia Employees and Supporters

  • The University of Virginia (or its agents), or an entity whose purpose includes supporting or benefitting the University of Virginia or its athletic programs (e.g., Virginia Athletic Foundation), cannot directly or indirectly compensate student-athletes for their NIL.
  • Employees of the University of Virginia, or an entity whose purpose includes supporting or benefitting the University of Virginia or its athletic programs, cannot facilitate, promote or enable any NIL opportunity for a student-athlete. Furthermore, they cannot provide student-athletes with any type of legal advice, business advice, tax advice, investment advice or any other type of advice.
  • The University of Virginia cannot reduce, cancel, revoke or not renew an athletic scholarship because a student-athlete earns compensation from his/her NIL.
  • The University of Virginia cannot reduce, cancel, revoke or not renew an athletic scholarship because a student-athlete enters into a permissible representation agreement for NIL activities.

NCAA Rules

  • NIL opportunities cannot be an inducement for initial or continued attendance.
  • NIL opportunities cannot be a substitute for compensating student-athletes for athletic performance or participation.
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