Aug. 23, 2017

Charlottesville, Va. – The Virginia athletics department announced a partnership with ReplyBuy, the leading platform for text message-enabled commerce. The Cavaliers’ partnership with ReplyBuy provides fans the opportunity to receive exclusive ticket offers for Virginia home athletic events, including football and men’s basketball games, via text messaging. Fans can purchase tickets to these events quickly and easily via text message and the tickets will be instantly delivered to the buyer’s phone to be scanned for admission at the event.

“ReplyBuy offers a platform that enables Virginia athletics to interact with our fans through text messaging in a way that’s secure, reliable and extremely efficient,” said Todd Goodale, UVA’s senior associate athletics director for external affairs. “It’s important to note these text message offers will only be sent to fans who have opted-in to use the ReplyBuy service.”

“We want to make it as easy as possible for fans to purchase tickets to the UVA games they want to see. ReplyBuy helps us accomplish that goal.”

Fans who register for the service will receive a $10 credit toward their first purchase using ReplyBuy. Registration is available by visiting or texting UVA to 20123.

“We’re proud to support Virginia’s innovation as an athletics department by making it faster and easier for their fans to instantly purchase tickets,” said Brandon O’Halloran, SVP of Partnerships & Strategy at ReplyBuy. “We’re moving into a different era. Fans today want access, speed and simplicity. This is a prime example of delivering on those three key ingredients.”

ReplyBuy is a next generation mobile sales platform that combines artificial intelligence, messaging, payments and digital commerce in a single platform. As an initial market, ReplyBuy has been embraced by 100+ organizations across the NBA, NHL, MLS and NFL, as well as major universities. It is described as “what might be the fastest-growing company in the sports ticketing space,” according to ESPN. ReplyBuy enables businesses to engage with customers in real-time via mobile and completely removes the buying friction by offering an instant checkout.

For more information, visit Twitter: @ReplyBuy