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CHARLOTTESVILLE – The Virginia athletics department’s “Paint the Town Orange” celebration is scheduled for Friday, Sept. 3. All Cavalier fans are encouraged to wear UVa orange and blue that day to celebrate the start of another school year and intercollegiate athletics season.

Representatives from the Virginia sports marketing and licensing offices will travel throughout the Charlottesville area on Friday in search of people wearing Cavalier colors. Some fans spotted in orange and blue will be rewarded with prizes from Virginia athletics.

All fans are encouraged to participate in the “Paint the Town Orange” pep rally Friday evening on Charlottesville’s Downtown Mall in conjunction with “Friday’s After Five.” Starting at 5:30 p.m., the UVa cheerleaders and “Cavman” will be near the Charlottesville Pavilion distributing promotional materials and applying face tattoos. The Virginia Bounce House will also be on site. At approximately 7:45 p.m. the Cavalier Marching Band will march from outside the Omni Hotel down the mall to the pavilion. At 8:15 p.m. the Cavalier Marching Band and Virginia head football coach Mike London will meet at the pavilion’s stage for a pep rally.

“I would like to encourage all Cavalier students and fans to wear UVa orange and blue on Friday, Sept. 3, to support ‘Paint the Town Orange’ and ‘College Colors Day,'” London said. “Our team is going to wear our new orange jerseys on Saturday which is a great tie-in to our fan support at Scott Stadium.

“I’ve heard from so many people about the excitement they feel for the start of the 2010 college football season at Virginia. This is another great way to show your support for the University the day before we kick off the season.”

“Paint the Town Orange” is part of “College Colors Day,” an annual celebration dedicated to promoting the traditions and spirit that make the college experience great by encouraging people across America to wear apparel of their favorite college or university throughout the day.

“College Colors Day,” which coincides with the beginning of school and the intercollegiate athletics year, strives to advocate higher education through increased public awareness, and celebrates the achievements of colleges and universities, acknowledging their fundamental importance.

Since its inception in 2005, “College Colors Day” has grown rapidly across the country. Thousands of organizations and millions of individuals participate annually by donning their team colors and sharing in the college spirit with friends and colleagues.

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