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Office of Licensing and Trademark

  • Office of Licensing and Trademark Home
  • Our Mission
  • Licensing Agreements
  • Virginia Trademarks
  • Code of Conduct
  • Virginia Retailers

Related Links

  • Virginia Sports Properties
  • Radio and TV Affiliates
  • Orange and Blue Partners
  • Virginia Athletics Foundation

Contact Information

  • Todd Goodale, Licensing Director
  • Terri Mattie, Assistant
  • P.O. Box 400854
  • Room 270 Bryant Hall
  • Charlottesville, VA 22904-4854
  • Phone: 434.982.5600
  • Fax: 434.982.5024
  • Email:


The University of Virginia licensing program was established in 1982 to protect and promote the indicia (marks, names, and logos) of the University of Virginia. The University’s licensing program is administered by the UVa athletics department. By licensing products that bear the University’s indicia, the UVa licensing program seeks to preserve and promote the University’s long-standing reputation of academic and athletic excellence. The program licenses only those products that are appropriate in keeping with the mission of the institution.

In 1983, UVa entered into a partnership with the Collegiate Licensing Company (CLC) to help market, manage, and protect the use of the University’s indicia. Currently, more than 450 licensees have the rights to produce products bearing the University’s indicia.

Individuals, groups and organizations, both on and off Grounds that desire to use the University’s marks, must have permission from the University’s licensing office. We hope you will find this website informative and easy to use. Should you have any additional questions, please call the licensing office at 434-982-5600 or e-mail us at

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