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The third annual Lacrosse Mustache Madness movement kicks off today nationwide after successful campaigns that raised over $100,000 in its first two years.

For the second year in a row, this year’s event is raising money for the HEADstrong Foundation, an organization that is committed to finding a cure for all blood cancers. The foundation generates funds for cancer research, distributes grants and assistance to survivors of blood cancer, provides financial assistance to families who are experiencing the hardships of having a sick family and providing scholarships and grants for students with ambitions of entering the medical field.

“Lacrosse Mustache Madness is a simple and fun way for the lacrosse nation to rally behind a great cause,” said founder Ken Clausen, a former UVa All-American and member of the MLL’s Denver Outlaws. “Lacrosse Mustache Madness hopes to embody the camaraderie that the lacrosse community is known for.”

The event runs from November 1 until midnight on November 30 and participants are encouraged to celebrate the mustache by not shaving their upper lip for the entire month. Pictures can be submitted at the official website at for consideration for the award given to the best-styled mustache. Matt DaSilva, assistant editor of Lacrosse Magazine, won the inaugural award for best mustache in 2009. Towson’s Sean Sheehe was the 2010 winner.

The other award given is a team award. The team that has the highest fundraising fans wins the coveted Mad Stache Trophy. Fans of Virginia Lacrosse won the inaugural Mad Stache Trophy by raising a third of the final fundraising total. Fans of Virginia Lacrosse won again in 2010 after raising over $11,000 during the competition.

Anyone can donate to the cause. In 2009, the students of Mortimer Sutherland Elementary School presented Clausen and Lacrosse Mustache Madness a check for $1,322. This is what they had raised for the cause, literally one dollar at a time.

“All in all, Lacrosse Mustache Madness was created with the thought that the lacrosse world is such a tight knit community, giving us all an opportunity to unite together in a worthwhile cause,” said Clausen. “Lacrosse Mustache Madness allows teams from all skill and age ranges to participate and compete in an event for the betterment of mankind.”

Clausen founded the event during his senior season at Virginia. His efforts in founding the event led him to be a finalist and runner-up for the Lowe’s Senior CLASS Award in the tightest race ever. The Downington, Pa., native went won a variety of honors in 2010 while helping UVa to the ACC title and an NCAA semifinal appearance. Earning a program first by being named to the USILA All-America first team three times, Clausen also was awarded the Schmeisser Cup as the nation’s top defenseman and was a finalist for the Tewaaraton Trophy.

Clausen was a first round draft pick of Major League Lacrosse’s Denver Outlaws in the 2010 MLL Draft. The Colorado Mammoth of the indoor National Lacrosse League also selected him.

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