Former #UVASoccer All-American and current #USWNT member @moebrian will be giving fans a behind-the-scenes look at what motivates and fuels U.S. Olympic and Paralympic athletes training to compete at the highest level. Working with the marketing team from Chobani Yogurt and Team USA, Brian’s initial Instagram announcing the ongoing #NoBadStuff series garnered a quick 13,000+ likes.


Former #UVABaseball outfielder @Hoos-urPapi is tearing it up right down the road for the Class A Lynchburg Hillcats this season. Papi was named the Carolina League Player of the Week yesterday. Papi posted the first multi-homer game of his career Saturday, which included a go-ahead solo home run in the 10th inning of an 8-5 Hillcats victory. He followed that up with a solo home run Sunday to give him three homers in the past two days. Papi added two doubles as part of a 3-for-4 day in the series finale at Frederick Sunday afternoon. He is batting .314 with a league-leading four home runs. Papi also tops the Carolina League with an .800 slugging percentage and nine extra-base hits while ranking in the top five of numerous other categories.


As we shared in yesterday’s blog, it was a big weekend for Lauren Coughlin. @LCisHOOSgolfin won the ACC Women’s Golf team title with the Cavaliers, was the individual medalist and got engaged during the awards ceremony. One of her first stops back on Grounds was the football office where @UVACoachBronco and the rest of the staff were almost as excited about all of this as Coughlin, who also works as an intern in the #UVAFootball office.

Sports Marketing
Marketing coordinator Kevin Thurman joined the Virginia athletics department in November of last year and has hit the ground running, coordinating the marketing and promotion of the UVA volleyball, field hockey, swimming & diving, men’s tennis and women’s lacrosse programs. In this article from FrontOfficeSports.com, Thurman speaks at length about the best methods of marketing to college students, the importance of engaging on social media among many other topics.