The Office of Trademark and Licensing was established to protect and promote the marks, names and logos of the University of Virginia. The trademark licensing program is managed by the University’s Athletics Department, in close coordination with University Communications, the UVA Bookstore and the General Counsel’s office.

The University’s licensing program started in 1981. Our licensing partnership with Collegiate Licensing Company, the company that serves as the exclusive licensing agency for UVA, preserves and promotes the University’s world-renowned brand and long-standing reputation of academic and athletic excellence. The Office of Trademark and Licensing and CLC work together to develop partnerships with best-in-class licensees, including individuals, companies and organizations, to deliver innovative product programs for UVA fans. Licensing agreements are administered by CLC.