Virginia Announces Two-Year Partnership With Hermie Sadler Racing Team

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March 19, 2003

Photos of the State Capitol Unveiling Ceremony

Charlottesville, Virginia – The University of Virginia Department of Athletics announced today it will begin a two-year partnership with the Hermie Sadler Racing Team. The new Virginia Cavaliers race car was unveiled at the State Capitol at 11:00 am. In attendance for the unveiling was Virginia Governor, Mark Warner, UVa former-basketball great Bryant Stith and Executive Director of the Virginia Athletics Foundation, Dirk Katstra. Hermie Sadler will be driving the Virginia car in the Sharpie 500 race in Bristol, Tenn., on August 23.

Virginia Commonwealth University, James Madison University, and Virginia Tech have also entered into partnerships to be represented at select races this coming year. Virginia fans will have an opportunity to see the Cavaliers’ car in person at a variety of Virginia athletic events throughout 2003.

In conjunction with the partnership, fans can also participate in a Fantasy Motor Sports League for a chance to win weekly prizes and the grand prize of $1000 that will be awarded to each school’s winner at the end of the season. Interested fans can sign-up at goteamva.com to participate. Memberships cost just $75 for the year.

If you are interested in sponsorship opportunities with the Virginia race car and Virginia Athletics, contact Amy Potter, sales and marketing director for Cavalier Sports Marketing, at (434) 982-4987. For additional information about the partnership, please contact Andrew Rader, associate athletic director for promotions and licensing, at (434) 982-5600.