Virginia Athletics Broadens Partnership With Gray Television
July 31, 2006
CHARLOTTESVILLE – The University of Virginia athletics department announced on Monday (July 31) plans to broaden its television partnership with Gray Television. The agreement reached by the two parties enables Gray to become the flagship television partner for Virginia Athletics.
Gray Television’s three stations in the Charlottesville area – WCAV-CBS19, WVAW-ABC16, and WAHU-FOX27- will continue as the home of “Cavalier Sports Weekly” for the next five years. Gray will also now carry the “Cavalier Weekend Preview,” which highlights the upcoming weekend’s events for Virginia Athletics, on each of its stations during newscasts on Thursdays and Fridays. Additional programming, including football & basketball season previews, fall and spring Olympic sports previews, and post-season shows will also air on the Gray stations.
Roger Burchett, general manager with Gray Television, is enthusiastic about the partnership.
“This is a tremendous day for us as a station group,” Burchett said. “We are ecstatic and honored that the Virginia athletics department has shown us this great vote of confidence and decided to make us its long-term television partner. It validates the hard work of everyone here and offers us an opportunity to do something very special for the University. We want to thank everyone involved in the UVa Athletics Department for choosing us to be “The Flagship Television Stations” of Virginia Athletics.”
Virginia Executive Associate Director of Athletics Jon Oliver is also pleased about the partnership with Gray Television.
“We appreciate Gray Television’s commitment to the Virginia athletics department,” Oliver said. “We’re pleased with this partnership and look forward to the coverage of Virginia Athletics that Gray’s stations will provide.”
The first “Cavalier Sports Weekly” program for 2006-07 will air on Sunday, Sept. 3 at 10:30 a.m. on WVAW and at 11:30 p.m. on WCAV. The program will air on Monday, Sept. 4 at 6:30 p.m. on WAHU.