By Jeff White (jwhite@virginia.edu)
VirginiaSports.com
CHARLOTTESVILLE, Va. — When her record-setting career at the University of Virginia ended, Monica Wright Rogers climbed to the next rung on the basketball ladder and played in the Women’s National Basketball Assocation for seven seasons. A dozen years after helping the Minnesota Lynx win the league championship, she’s back in the WNBA, this time in a management role.
The former Monica Wright, who married Michael Rogers in 2018, was hired in December as assistant general manager of the Phoenix Mercury, whose roster includes such luminaries as Brittney Griner, Diana Taurasi and Skylar Diggins-Smith. She’d spent the previous 18 months working for the NBA, an opportunity that arose after her second year as an assistant coach at UVA.
Wright Rogers left her alma mater in May 2021 to serve as the Elite Basketball Women’s Basketball Lead for the NBA. In that position, she promoted “the NBA’s brand internationally through grassroots development directed at young women,” Wright Rogers said.
“It was interesting. I did not know it existed before I took the job, and it took me a while to grasp that the NBA actually has a department dedicated to this, because it’s very niche. Once I understood that piece, I just owned it and took it and ran. It was a great experience for me, leaving coaching and going into a very corporate world, and it gave me some great fine-tuning for the next level of my career. I knew I wanted to go into sports business and build myself into that C-suite executive, and so I knew that would be an opportunity to add that skill set for the toolbox.”
With the Mercury, Wright Rogers reports to general manager Jim Pitman, who’s also the executive vice president and chief financial officer for the NBA’s Phoenix Suns. Mat Ishbia owns both the Mercury and the Suns, who share a practice facility, the Verizon 5G Performance Center, and an arena, the Footprint Center.
The Mercury has won three WNBA titles, all with Taurasi in the backcourt. A 10-time WNBA All-Star, Taurasi, along with Pitman, has helped the Mercury build a reputation “for being a first-class organization on and off the court,” Wright Rogers said. “And then we also have a great president, Vince Kozar. He’s on the business side, but he has really taken this team, this franchise, to another level. I think we stay in the top of the league in terms of revenue, and that’s been consistent for a long time.”
Wright Rogers works with the Mercury’s players, front office, coaches and business operations staff, and she oversees operations and administration for the team at the practice facility. She also helps scout and evaluate collegiate and professional players in whom the Mercury might be interested, “ensuring that we’re aligned and able to make good decisions in terms of team makeup with all of those things,” Wright Rogers said.
Moreover, she’s a liaison between the Mercury and the WNBA and the league’s players’ union, the Women’s National Basketball Players Association (WNBPA).
The WNBA has changed since her playing days, said Wright Rogers, whose office is in the Mercury’s practice facility, overlooking the court.
“I think it’s in a better place and tracking in the right direction,” she said. “Obviously, the players are making more money. They have a lot more marketing opportunity and branding opportunity than were available to us when I was there. There’s even more opportunity for professional development after retirement. So those are the things I love and I’m very happy and enthusiastic about.
“On the team side, I think that we’re definitely making great strides. There’s been a lot of talk of expansion, there’s been a lot of talk about these franchises being valued at really high levels, and that all to me equals great, positive things.”
