CHARLOTTESVILLE, Va. – Virginia women’s basketball head coach Amaka Agugua-Hamilton announced today (April 26) that Keena Lynch has been named the director of multimedia and creative content.
“I am excited to welcome Keena into our Wahoo Family,” Agugua-Hamilton said. “Keena has tremendous experience in all facets of athletics. He has a very creative mind with an even better artistic skill set which in turn will help us continue to recruit and market our program at an elite level. He is a hardworking, mild-mannered, high-character man who has already made a positive impact on our program.”
Before arriving at UVA, Lynch spent four years working at Lincoln University, an NCAA II school in Jefferson City, Missouri, serving as the associate athletic director for external operations and the executive director for the Blue Tiger Athletics Club. He served as the designer and creative director for all twelve programs within the athletic department.
Additionally, he has worked on the design and social media staff for the 2020 Women’s College World Series, the communications and media staff for the 2019 and 2020 NCAA Men’s Basketball Midwest Regionals and the 2020 NCAA Men’s Basketball First and Second Round games at Creighton.
Prior to returning to the realm of collegiate athletics in 2018, Lynch coached and taught at College Station High School in Texas as an Adaptive Behavior and Graphic Design teacher. He served as the school’s freshman basketball head coach and was an assistant with the varsity basketball and track & field programs.
Lynch was a member of the East Carolina men’s basketball coaching staff as a video coordinator from 2013-2016. Lynch created social media graphics to increase awareness of the Pirates’ program as well as to enhance recruiting. As a graduate assistant with the men’s basketball program at East Carolina from 2010-13, Lynch was a critical member of the Pirates’ public relations team, producing highlight videos and custom graphics for East Carolina’s social media accounts.
Lynch received a Bachelor of Arts degree in Exercise and Sports Science, concentrating in Sports Administration while earning a minor in Native American studies, from the University of North Carolina at Chapel Hill in 2007. Lynch earned his Master of Arts degree in Education at East Carolina University in 2013.