Cody Gougler joined the University of Virginia athletics department as a deputy athletics director for external operations in June of 2026.
Gougler arrived at UVA after spending the last five years at Boise State as the deputy athletic director for external affairs and BroncoPro chief administrative officer.
In his role at UVA, Gougler manages external units, including ticket sales and operations, strategic communications, marketing and fan engagement, creative services, video services, and broadcast and event production as well as lead revenue generation and front office operations.
He will serve as primary day-to-day contact for the department’s multimedia rights holder, Virginia Sports Properties and serve on the University Licensing Committee. Gougler will serve as the sport supervisor for the Cavalier football program.
At Boise State, Gougler managed fundraising, ticketing, marketing, business development and revenue innovation, Boise State NIL, communications, content creation and the athletic department’s relationship with Bronco Sports Properties. Gougler directed all roster and cap management for Boise State Athletics and cultivated new revenue generation opportunities and business development while overseeing the Broncos’ external team. Gougler was a member of leadership and senior staff teams and served as the primary sport administrator for men’s basketball.
Prior to Boise State, Gougler served four years at Baylor as the associate athletic director, resource development (2019-21) and assistant athletic director, Bear foundation (2017-19). He worked three years at Air Force, serving as assistant athletic director, development (2016-17) and assistant director, development (2015-16). Gougler began his athletics career at Southeastern Louisiana University as an assistant director, development from 2013-15.
Gougler earned his undergraduate degree in sports management from Southeastern Louisiana University in 2013. He added his MBA from Southeastern Louisiana in 2014.