Michael Dominick joined the Virginia football program as the director of creative strategy in March of 2022. In July of 2024, he was named the program’s creative director. He oversees the visual branding of Virginia football, directing the program’s photography and graphic design across all of its platforms.
Dominick joined the Cavalier staff after serving as the director of football graphic design at South Florida. He held that role from August of 2021 until his move to Charlottesville.
Before that, Dominick spent more than five years as a football recruiting assistant at South Florida, starting in 2015. He helped manage and run the day-to-day recruiting operations for the Bulls.
Dominick also has experience at the professional level. In 2019, he worked on the gameday communications staff for the Tampa Bay Buccaneers. In 2020, he assisted with gameday communications for the XFL’s Tampa Bay Vipers, handling communications with both the media and players.
A native of Pittsburgh, Pa., Dominick earned his bachelor’s degree in marketing from South Florida in 2019, with a minor in business analytics and information systems.