Page Farmer joined the Virginia Athletics Foundation (VAF) in September of 2026 as director of annual giving. Page leads the annual giving team in executing fundraising strategies and overseeing daily operations, including marketing, communications, and ticket and parking assignments. She partners with alumni, parents, and donors to secure resources that support broad-based excellence at the University of Virginia.
Prior to joining the VAF, Page served as assistant athletic director for annual giving for the Spider Athletic Fund at the University of Richmond. In that role, she led the annual giving strategy across 17 varsity sports programs and helped raise $2.07 million during the university's Giving Day campaign.
Prior to joining the Richmond Athletics staff, Page spent four years with the Iron Dukes at Duke University in various advancement roles. Most recently, she served as the associate director of the Iron Dukes Annual Fund & Stewardship, overseeing fundraising and stewardship strategies across all giving tiers, including sport-specific societies. She supported philanthropic efforts for Duke's 27 varsity programs, executed alumni and donor engagement events, and managed key operational logistics for membership, ticketing and parking.
Page’s background includes several years coaching field hockey, basketball and lacrosse at St. Catherine’s School, as well as serving as a boxing coach for Rock Steady Boxing, an organization dedicated to improving the quality of life for individuals with Parkinson's Disease through fitness. She has also served on the boards of Longwood University's Lancer Club and Sportable RVA, an adaptive sports nonprofit. Page earned a bachelor’s degree in biology from Longwood University, where she was a four-year Division I lacrosse player, and a master’s degree in sports management from Liberty University.
Page resides in Charlottesville.