Ashford joined the Virginia football staff in May of 2025 after four seasons at VMI, including the last three as the program's offensive coordinator & quarterbacks coach. At UVA, he serves as an offensive analyst.
While at VMI, Ashford helped with the development of Hunter Rice who led the SoCon in rushing touchdowns and had the third-most rushing yards in the league. As the program's wide receivers coach in 2020-21, he helped develop a receiving corps that featured spring All-America 2021 receiver and 2020-21 SoCon Offensive Player of the Year, Jakob Herres. The standout pass catcher ended his VMI career holding the school career TD reception mark with 27 and ranked second all-time in career receptions with 226. The Keydets won the 2020-21 Southern Conference championship in Ashford's first season.
Ashford spent three seasons as an offensive assistant working with tight ends and receivers at Vanderbilt University from 2017-19. He assisted a Commodore offense that in 2018 produced one of the best offensive performances in school history averaging 28.5 pts/game and 411.2 yards per game.
Ashford also served prior coaching stints as quarterbacks coach at Tennessee-Martin and two seasons as an offensive assistant at Austin Peay under head coach Will Healy.
A native of Morristown, Tenn., Ashford is a 2015 graduate of the University of Tennessee and appeared in 24 games for the Vols, serving as the primary holder for the 2014-15 seasons and participated in two bowl victories.