Matt Hart was promoted to general manager/director of player development in June of 2026. Hart served as director of analytics in 2025-26 after serving in a similar role for UVA head coach Ryan Odom’s staff at VCU for two seasons from 2023-25.
As general manager for UVA men’s basketball, Hart will work closely with Odom on key responsibilities including roster construction, talent evaluation, resource allocation and transfer portal management. In addition, Hart will oversee UVA’s player development efforts.
Hart helped VCU to a 52-21 record and an appearance in the 2025 NCAA Tournament. VCU finished 28-7, won the Atlantic-10 Tournament and shared the A-10 regular-season championship in 2024-25. In 2023-24, the Rams advanced to the NIT quarterfinals and finished with a 24-14 record. Hart helped VCU’s Max Shulga earn A-10 Player of the Year honors and Jack Clark garner A-10 Tournament MVP accolades.
He served as a graduate student manager under Odom at Utah State in 2022-23. The Aggies won 26 games and received an at-large bid to the NCAA Tournament during that season. Hart helped in the development of Aggie guard Steven Ashworth, who earned All-Mountain West Conference first-team honors.
Hart previously served as an assistant coach at Daemen University in the 2021-22 season, where assisted in recruiting and was responsible for scouting, and leading on-court workouts for guards and perimeter players.
Hart was the director of player development/director of video operations at George Washington from 2018-19. He played professionally in the United States, Canada, Ireland and Serbia from 2017-18 and 2019-21.
Hart started his collegiate playing career at Hamilton College for two seasons from 2012-14. He was named First Team All-NESCAC and All-American Honorable Mention in 2014. Hart finished his collegiate career at George Washington, playing three seasons and finishing his career with 1,171 points.
Hart graduated from George Washington in 2017 with a bachelor’s degree in organizational sciences before earning a Master of Business Administration from Purdue University Global in 2020.
He and his wife, Jordan, have two daughters, Charlotte and Isabella.